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AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. So what do you say? Are you ready to be part of something big?AutoNation is elevating its search marketing strategy and seeks a proficient, data-driven Senior Digital Advertising Specialist with a fervor for the automotive industry. This role holds significant importance within the corporate marketing team, overseeing the execution and enhancement of AutoNation’s marketing campaigns.Organizational Relationships:The Senior Digital Advertising Specialist will drive the implementation of the digital marketing strategy to amplify AutoNation's paid media business, collaborating closely with both internal and external partners. Regular interaction with senior leaders in the Marketing division is essential, ensuring alignment with broader business objectives. This role will share financial responsibility for the paid search marketing, paid social marketing and programmatic display marketing channels across a diverse portfolio of retail stores and products, encompassing new and used car sales, vehicle acquisition, as well as service offerings. The digital advertising team is a pivotal function, crucial to the company's strategic vision.Job Responsibilities:<ul><li>Develop and execute a digital marketing strategy to deliver against annual financial goals and scale the search marketing channel</li><li>Managing the technical aspects of the business - specifically, integrations with APIs and/or Campaign Management Tools, development of internal keyword-level tracking, URL Generation, and mastering how the firm’s data synchs with its internal database</li><li>Ability to navigate complex bid auction environments and maximize campaign profitability on an ongoing basis</li><li>Creates and analyzes reporting for all campaigns. This includes creating custom reports for internal stakeholders and leadership.</li><li>Deliver a data-driven, quantitative approach to digital marketing; using metrics to measure success and create feedback loops to adjust bids across different ecosystems</li><li>Demonstrated ability to optimize campaign audiences, keyword lists, creative, ad types, offers, landing pages, etc.</li><li>Operate in a continuous test-and-learn environment to build and improve campaigns</li><li>Partner with senior stakeholders across product, sales, finance, service, and broader marketing to deliver customer experience enhancements that benefit digital advertising channels</li><li>Demonstrate behaviors consistent with the Company’s Vision, Mission, and Values in all interactions with customers, co-workers, and suppliers.</li><li>Adhere to all company policies, procedures, and safety standards.</li></ul>Qualifications:College degree required Intermediate to advance Excel skills required (VLOOKUPS, Pivot Tables etc.) Minimum 2-4 years progressive marketing experience; 1-2 years SEM experience; Meta ads and display advertising preferred Proven record of business analysis driven and fact-based decision-making Digital Marketing platform and technology integration experience, specifically with the Google Ads, Meta Ads, and/or 3rd party tools like Marin/Kenshoo/SA360 Experience using project management platforms (Basecamp, Asana, Trello etc.) Critical thinking, strategic and innovative skills Management consultant level written and verbal communication skills Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities thru completion Strong communication of these details and program is needed for team visibility and quality control. Meta Digital Marketing Associate Certification (Preferred, not required) All position descriptions should include the following:Must meet company’s requirements for employment.Valid in-state driver’s license and have and maintain an acceptable, safe driving record.<h2>Exciting Benefits and Perks Await You:</h2><ul><li>Competitive compensation and 401k matching</li><li>Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits</li><li>Exclusive RX Pet program offering discounts on medications</li><li>Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear</li><li>Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers</li><li>Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide</li></ul>AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

AutoNation

Sr. Specialist, Digital Advertising

Florida International University is a&nbsp;<a href="https://top50.fiu.edu/" target="_blank">top public university</a> that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.Junior Account Manager - 532458Job Summary:Coordinates and executes marketing and communications projects for the Robert Stempel College of Public Health &amp; Social Work.<ul><li>Writes stories as assigned. Assists with the production and dissemination of other printed and online materials, including but not limited to e-blasts, social graphics, flyers, advertisements, and annual report stories.</li><li>Works with Director of Marketing and Communications, web team and units to develop webpage templates for units to use. Assists with drafting web copy for unit webpages. Works with diverse communities that speak English and Spanish.</li><li>Assists with producing and publishing engaging social media content on Stempel College's owned channels, including Instagram, LinkedIn, X and Facebook. Monitors conversations across all channels and engages with audiences. Supports Director of Marketing and Communications with analyzing performance of social media efforts.</li><li>Assists with events hosted by the college, including conferences, seminars, photoshoots, workshops, and trainings. Collaborates with Strategic Communications, Government &amp; External Affairs on an as needed basis.</li><li>Handles confidential matters concerning Stempel College.</li><li>Stays up to date on the latest trends and technologies and provides recommendations to improve marketing and communications efforts.</li><li>Assists with scheduling and staffing photo and video shoots.</li></ul>Minimum Qualifications:&nbsp;<ul><li>Bachelor's degree in Marketing, Media/Public Relations, Communications or related field and one (1) year of experience.</li></ul>Desired Qualifications:&nbsp;<ul><li>Ability to submit at least three writing samples.</li><li>Must have strong writing and storytelling skills.</li><li>Experience in content creation (copy, graphics, etc.) for different platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.</li><li>Bilingual (Spanish/English): written and verbal competence to translate documents and to communicate with a Hispanic population.</li></ul>Job Category:&nbsp; AdministrativeAdvertised Salary:&nbsp;$40,000 - $45,000 Work Schedule:Begin time: 8:30 AM End time: 5:00 PMPre-Employment Requirements:<ul><li>Expanded Background Check</li></ul>Other Information:<ul><li>Ability to travel internationally.</li></ul>For further information or to apply, please visit careers.fiu.edu and reference Job Opening ID #<a></a>532458Pay TransparencyFlorida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.&nbsp; However, employees who have access to the compensation information of other employees or applicants as a part of&nbsp; their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Junior Account Manager - 532458

BRCC&nbsp;is seeking a Web Communications Coordinator to maintain and enhance an innovative, high quality website for the College.Duties:<ul><li>Maintains and enhances Blue Ride Community College’s (BRCC) overall web presence through interactive website design that is functional and visually appealing.</li><li>Maintains and develops WordPress platform, modules, and themes.</li><li>Manages accessibility for the College website. Ensures the website meet the requirements, policies, and standards of the College, Virginia Community College System, and accessibility standards (WCAG&nbsp;2.2 AA level).</li><li>Creates and implements web-related process efficiencies.</li><li>Collaborates with divisions, departments and programs to create and enhance content, design, and features for web pages.</li><li>Uses Google Analytics and other tools to continually monitor usage and effectiveness of College’s online activities and adjusts or recommends improvements, accordingly.</li><li>Assists with College social media accounts, including maintaining the&nbsp;BRCC&nbsp;YouTube channel.</li><li>Assists with College Intranet (SharePoint).</li><li>Serves as an administrator for the Colleges digital signage. Creates content for digital signage. Provides training on the usage of the college’s digital signage software.</li><li>Performs other duties as assigned.</li></ul>KSA's/Required Qualifications:<ul><li>Experience in maintaining dynamic, medium-scale websites</li><li>Experience in Content Management Systems, Adobe Creative Cloud Suite products, and Microsoft Office Suite software</li><li>Working knowledge of&nbsp;HTML,&nbsp;CSS, Web Standards (W3W) and Web Accessibility Standards (WCAG&nbsp;and Section 508) including&nbsp;PDF&nbsp;accessibility for website usage, and user interface/experience design.</li><li>Experience maintaining cross-platform compatibility with desktop, tablet, and mobile website technologies; web design tools; social media administration.</li><li>Excellent written, oral, and interpersonal communications skills. Strong proofreading skills.</li><li>Knowledge of image authoring tools, for cropping, resizing, or performing small adjustments to images, as well as basic video editing skills.</li><li>Highly organized and detail-oriented with the ability to prioritize multiple projects and work with a team.</li></ul>The Virginia Community College System, an&nbsp;EEO&nbsp;employer, welcomes applications from people of all backgrounds and recognizes the benefits of a diverse workforce. Therefore, the&nbsp;VCCS&nbsp;is committed to providing a work environment free of discrimination and harassment. Employment decisions are based on business needs, job requirements and individual qualifications. We prohibit discrimination and harassment on the basis of race, color, religion, sex, national origin, age, sexual orientation, mental or physical disabilities, political affiliation, veteran status, gender identity, or other non-merit factors.The&nbsp;VCCS&nbsp;is an&nbsp;EOE&nbsp;and Affirmative Action Employer. In compliance with the Americans with Disabilities Acts (ADA&nbsp;and&nbsp;ADAAA),&nbsp;VCCS&nbsp;will provide, if requested, reasonable accommodation to applicants in need of access to the application, interviewing and selection processes.

Web Communications Coordinator

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. So what do you say? Are you ready to be part of something big?Position Summary Reporting to the Director of Offer Management, the Marketing Specialist (MS) produces AutoNation’s merchandising assets for local promotional offers, national campaigns, and events. The individual leads coordination of channel activation and agency production related activities. The Specialist works directly with stores, vehicle manufacturers, and partners to procure offer content on a routine basis. In addition, the MS conducts necessary diligence and facilitates the disclaimer/legal review process while ensuring overall content accuracy of finished assets.&nbsp; The MS works directly with the corresponding Local Marketing Manager (LMM) to execute merchandising development and activation processes for local, regional, and national efforts. The Marketing Specialist administers, maintains, and audits the related systems and tools. &nbsp;In addition, the MS serves as an OEM Brand Champion for offer administration.&nbsp; Organizational Relationships Reports to the Director, Offer Management with a direct supporting relationship to the assigned Local Marketing Manager. The Specialist works extensively across corporate marketing functions and regional teams.&nbsp; The MS drives the production efforts and ensure deadlines are achieved.Job Responsibilities<ul><li>Procure manufacturer incentives, offers and promotional event content</li><li>Secure offer details and input content, into Merchandising Platform while maintaining process integrity ensuring adherence to quality and scheduling</li><li>Build Online Specials, After-Sales Specials, and coordinate production of Promotional Banners with agency partners</li><li>Assist certification (legal, compliance, and brand) of offer content and assets to ensure all requirements are met</li><li>Upload and distribute Promotional Banner content to individual store’s OEM website platform</li><li>Coordinate OEM website platform review efforts of uploaded merchandising assets (Specials, Coupons and Banners)</li><li>Process and input field ad hoc job request into Job Management System (JIRA), drive channel assignments and achieve defined SLAs </li><li>Develop, produce, and distribute Merchandising Monthly Recap (Media Plan, Media Creative, Promotional Banners, and Service Coupons)</li><li>Collect content, and produce materials for monthly Regional Merchandising Calls</li><li>Procure and analyze market intelligence data to provide key insights while on merchandising calls with key stakeholders</li><li>Serve as the manufacturer compliance and OEM guidelines Brand Champion for updates and announcements</li><li>Manage Brand Champion Merchandising Assets and Promotional Event content Libraries.&nbsp; </li><li>Demonstrate and advocate company vision, mission, and values. </li><li>Adhere to company policy and procedures</li><li>Other duties as assigned</li></ul>Qualifications<ul><li>Bachelor’s degree in Marketing or related field. MBA preferred</li><li>Minimum 5 years marketing and/or agency account service.&nbsp;&nbsp; </li><li>Demonstrated project management and organizational competency</li><li>Demonstrated campaign development and administration experience</li><li>Experience working with high volume, detailed work processes and deadlines</li><li>Ability to work cooperatively with internal and external departments </li><li>Strong organization, interpersonal and influencing skills</li><li>In depth knowledge of the Microsoft Suite (Word, Excel and PowerPoint)</li><li>Demonstrated ability to handle multiple concurrent projects while meeting deadlines</li></ul><h2>Exciting Benefits and Perks Await You:</h2><ul><li>Competitive compensation and 401k matching</li><li>Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits</li><li>Exclusive RX Pet program offering discounts on medications</li><li>Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear</li><li>Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers</li><li>Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide</li></ul>AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

Marketing Specialist

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. So what do you say? Are you ready to be part of something big?The Sr. Graphic Designer will be responsible for creating engaging and on-brand graphics for a variety of media. This role will conceptualize and produce impactful and compelling designs while maintaining brand integrity. The Sr. Graphic Designer will play a crucial role in representing AutoNation and its offerings to our customers, ensuring consistency and impact across all Marketing channels. The position will act as the primary creative designer and developer of marketing communications materials utilized by corporate, region and store teams.Organizational Relationships:The graphic designer will interact internally with&nbsp;the broader Brand Team, Marketing Channels, and other Corporate Department Leads.&nbsp;Externally, the designer will engage&nbsp;with&nbsp;creative&nbsp;vendors&nbsp;and agencies&nbsp;utilized by the Marketing team.Job Responsibilities:<ul><li>Concept and design&nbsp;creative/marketing&nbsp;materials, including&nbsp;but not limited to:&nbsp;flyers, ads, banners, emails, packaging, brochures, social images and graphics, etc.</li><li>Develop illustrations, logos,&nbsp;graphics, animations, story boards,&nbsp;and&nbsp;more&nbsp;using the appropriate brand elements and layouts</li><li>Create, edit,&nbsp;and optimize images using Photoshop and other design software</li><li>Analyze&nbsp;design briefs, determine requirements,&nbsp;and&nbsp;produce brand-compliant designs</li><li>Adhere to Brand Operations Team SLAs and meet agreed-upon deadlines</li><li>Collaborate closely within the team and cross-functionally to ensure timely delivery of creative work that aligns with business objectives</li><li>Prepare mockups&nbsp;and&nbsp;first drafts, test creative&nbsp;concepts&nbsp;across various media,&nbsp;incorporate&nbsp;feedback&nbsp;and present&nbsp;refined&nbsp;ideas</li><li>Master an understanding of AutoNation’s&nbsp;brand platform,&nbsp;creative vision,&nbsp;brand guidelines, as well as OEM guidelines and compliance parameters</li><li>Provide ongoing creative direction to external vendors and agencies</li><li>Maintain visual consistency across all channels and deliverables</li><li>Conceptualize and&nbsp;effectively&nbsp;execute visual&nbsp;ideas from concept through to completion</li><li>Perform any other duties as assigned</li></ul>Qualifications:<ul><li>Bachelor’s degree&nbsp;in design, Fine Arts or related field is&nbsp;preferred</li><li>4 – 6 years of proven graphic design experience</li><li>A strong portfolio&nbsp;showcasing&nbsp;previous design projects, campaigns,&nbsp;illustrations,&nbsp;or other work</li><li>Proficient in Adobe Creative Cloud products including Photoshop, Illustrator, HTML and InDesign</li><li>Typography knowledge</li><li>Computer fluency in Mac and PC</li><li>Strong understanding of browser capabilities</li><li>Strong grasp of designing with brand style guidelines</li><li>Proactive approach with keen attention to detail</li><li>Ability to work in a fast-paced environment</li><li>Capable of managing multiple projects concurrently</li><li>Excellent communication skills&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</li></ul>Next Possible Position:<ul><li>Graphic Design Manager</li></ul>Physical Requirements:<ul><li>Business travel (up to 30%)</li><li>Standard office environment</li></ul><h2>Exciting Benefits and Perks Await You:</h2><ul><li>Competitive compensation and 401k matching</li><li>Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits</li><li>Exclusive RX Pet program offering discounts on medications</li><li>Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear</li><li>Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers</li><li>Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide</li></ul>AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

15 Marketing / Communications / PR Jobs