Senior Analyst-Loyalty Brand and Content Management

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At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The Product Management & Lending organization is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing through the sourcing and delivery of relevant, differentiated products & benefits that drive demand and inspire engaged card members to deepen loyalty.

The Loyalty Program team within PML is responsible for the management of Amex’s proprietary loyalty program - Membership Rewards - as well as evolving and differentiating our suite of loyalty assets to recognize and retain strategic customer segments.

Reporting to the Senior Manager, Loyalty Engagement & Insights, this Senior Analyst will be responsible for supporting the strategy to accelerate Card Member redemption of Membership Rewards points through marketing campaigns across our suite of redemption categories, with the objective of driving positive Card Member redemption behavior. This individual will work closely with teams across the organization to support our Membership Rewards brand and communications strategy, including key processes such as ownership of the brand review forums, Membership Rewards COE Engagement calendar, and engagement guidelines. This role is ideal for candidates who are self-starters, with marketing or product management experience who are passionate about the loyalty space and interested in creating engagement strategies to drive impact.

Responsibilities include:

• Collaborate with Marketing to support engagement curriculum and program initiatives including new partner launches, decommissions, enterprise heat moments, and key redemption options with the goal of driving favorable Card Member engagement with the Membership Rewards
• Manage monthly Membership Rewards Communications calendar spanning PR, Consumer, Commercial and Travel teams, with a specific focus on sourcing and distributing partner content across channels 
• Oversee Membership Rewards Asset Management, including support for new marketing claims development, marketing guideline management and targeted alert process
• Manage Membership Rewards Communications review & governance process, partnering with Consumer, Commercial, Travel, Loyalty Partnerships, Legal & Compliance with a focus on driving efficiency & operational excellence
• Support campaign launches through cross-functional project management to keep stakeholders connected & aligned, and conducting testing to validate the user experience
• Collaborate with teams across the enterprise including Consumer & Commercial Customer Marketing, Analytics, Travel & Lifestyle Services, Loyalty Partnerships, and Card Product Management to drive Membership Rewards’ engagement strategies and incentivize Card Member point earn and burn activity in specific redemption categories

Minimum Qualifications

• Self-motivated with strong project management & organizational skills and ability to coordinate cross-functional initiatives across teams
• Ability to operate independently and collaborate effectively in a dynamic, fast paced environment
• Comfortable with white space thinking to drive campaign strategies
• Excellent communication and presentation skills, showcasing potential to engage and communicate with senior leadership
• Customer-first mindset and interest in loyalty engagement & brand strategy
• Proven ability to synthesize complex data into meaningful and actionable insights

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.